Janice and John Gumas

Janice and John Gumas

Janice Herwegh Gumas
B.S. 1985 Marketing
Community Leader and Parent Advocate

Janice Herwegh Gumas is a former marketing executive who became a leading advocate for parent engagement at San Francisco State University. She earned a B.S. in marketing in 1985 and enjoyed a successful career in advertising, developing media strategies for local, national, and international clients. When her oldest son enrolled at SF State, Janice brought her business expertise and insight as an alumna to a new role at SF State as founding president of the Parents Council, serving as an advocate for parents and encouraging them to stay informed and involved in their children’s education. She was instrumental in launching outreach to parents and families on social media and helped establish the University’s first regional Parents Council chapter in Southern California. She also represented SF State throughout the California State University system at advocacy, alumni, and parent events. Mrs. Gumas received the 2016 Alumni Service Award at SF State’s President’s Dinner and Alumni Hall of Fame.

John Gumas
B.S. 1984 Marketing
President, Gumas Advertising

John Gumas founded Gumas Advertising in 1984, a full-service firm, encompassing branding, advertising, marketing, and creative strategic vision for promotional development. Today, the award-winning firm serves a host of regional, national and international clients. In addition, Mr. Gumas is the author of the popular book, Marketing Smart. Mr. Gumas is on the boards of many non-profits, including the San Francisco Giants Community Fund, The San Francisco Chamber of Commerce, The Greater San Francisco Advertising Club, The California Geo-Tourism Council and The Elios Society. He has served on the SF State Foundation Board since 2008. He is the immediate past chair of the Foundation and currently serves on its Executive Committee. Mr. Gumas was named 2008 CSU Alumni Advocate of the Year and was inducted into SF State’s Alumni Hall of Fame in 2010.

Janice and John Gumas Endowed Marketing Scholarship

Janice and John Gumas met while studying Marketing at San Francisco State University. Over the years, both have been tremendous supporters and leaders in the SF State community. Janice is the founding President of the San Francisco State University Parents Council, while John serves as Chair of the Campaign Cabinet and Immediate Past Chair of the SF State Foundation Board.They have created an inspiring opportunity for students in the College of Business with the Janice and John Gumas Endowed Marketing Scholarship.

“As graduates of SF State and the College of Business, Janice and I know that the education and training students receive in the Marketing Department is vital to their future success” John Gumas says. “We are proud to give back, to support students as they prepare to embark on their own careers.”

The Janice and John Gumas Endowed Marketing Scholarship provides critical funds for students pursuing undergraduate and graduate degrees in Business Administration with an emphasis in Marketing.


“John and Janice Gumas have always been wonderful industry partners for SF State. John Gumas has helped us connect the business classroom to the real world by hiring many of our students as interns and sponsoring their projects in class. Now, with this scholarship, the Gumas family will strengthen their commitment to significantly impacting the lives of talented Marketing students.”

Linda Oubre
Dean of the College of Business

“I am currently majoring in Business Administration (Marketing) with hopes of working at an ad agency or pursuing my love for music and integrating the knowledge that I obtained from my marketing degree at a music label. Thank you endlessly for your generosity and support. I vow I will work very hard to complete my dream and hope that one day I too can have the opportunity to financially help other struggling students in the way that you both helped me. "

Samuel Mullin
2016 Recipient of the Janice and John Gumas Endowed Marketing Scholarship